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#004 – Leveraging Social Media

Grow your brand, get more collectors, and get people interested in what you're doing. Social Media is a cost effective way to reach a wide audience that wants to learn about you and the art you create. Gondek is joined by Patrick of AlwaysArt, our podcast partner.

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How to leverage social media as an emerging artist

by Clean Break Staff

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Matt Gondek


Matt Gondek is a Deconstructive Pop Artist, whose work is possessed with a punk rock spirit, celebrating rebellion and destruction. With a visceral pop color palette and a disarmingly playful tone, he tears down cartoon idols, akin to slaughtering our modern day gods. Born in 1982, his creative voice is rooted in the 90s; as a true conduit of his generation and their potentially pointless search for meaning and purpose amidst a cruel life in a flawed world. He boasts sold out exhibitions in his home of Los Angeles as well as New York, Paris, Bangkok, and Hong Kong.


  • Missing Person - November 2022 - Tokyo
  • Discipline - February 2022 - Mexico City
  • RATS - August 2021 - Los Angeles
  • Original Character - April 2021 - New York
  • Mood Swings - October 2020 - Paris
  • CONTROL - November 2019 - Los Angeles
  • Clean Break - April 2019 - Bangkok
  • Growing Pains - November 2018 - Hong Kong
  • Clean Break - May 2018 - New York
  • American Gods - November 2017 - Hong Kong
  • Glow in the Dark - September 2017 - Los Angeles
  • Unholy Hand - November 2015 - Detroit
  • Struggles - April 2015 - Pittsburgh
  • Kill 'Em All - September 2014 - Pittsburgh

Patrick Coulson

Patrick Coulson is a seasoned entrepreneur and business leader with a passion for art and technology. He is a serial entrepreneur with over 2 decades of start-up experience interlaced with positions at Apple Computer, Cisco Systems, and Silicon Graphics. Patrick has founded and lead 4 successful start-ups, innovative companies that are changing the way people look for work, play and experience sport, prevent fraud, and now transforming the world of art. With a background in engineering and a strong vision for the future of art, Coulson has created a new standard for the world of art and how technology that is both accessible and empowering lifts and serves artists, galleries and collectors. Through Always Art, Coulson provides the industry with a comprehensive platform which connects the industry. With AlwaysArt, he is revolutionizing art, improving efficiency, standardizing processes and provenance, preventing fraud, and helping artists and galleries find new revenue. Always Art offers an advanced suite of tools and technologies that enhance the collecting experience experience. Coulson's unwavering commitment to innovation and customer satisfaction has earned him a reputation as a visionary leader in the art world. He has a very large collection of contemporary / urban art which includes over 150 original works by over 90 artists.

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