Listen now

#31 – Set Free Richardson

In this exciting episode, Matt Gondek sits down with Set Free Richardson, a man known to some as a creative genius, and to others, the Cultural Conduit. Born in the Bronx and bred in Philadelphia, Set Free has turned urban culture into breakthrough ideas, taking the AND1 brand to international sensation status. As the mastermind behind Compound, where art, music, fashion, sports, and charity blend seamlessly, he's created an adult playground that fuels creativity, and a cultural nerve center that taps into big name figures daily. From his role as Director, Creator, and Philanthropist, to being featured in top national magazines like The New York Times and USA Today, Set Free's insights are sure to ignite your imagination. Listen to the full episode now.

Tips in this episode

Wanna learn more?

Matt Gondek


Matt Gondek is a Deconstructive Pop Artist, whose work is possessed with a punk rock spirit, celebrating rebellion and destruction. With a visceral pop color palette and a disarmingly playful tone, he tears down cartoon idols, akin to slaughtering our modern day gods. Born in 1982, his creative voice is rooted in the 90s; as a true conduit of his generation and their potentially pointless search for meaning and purpose amidst a cruel life in a flawed world. He boasts sold out exhibitions in his home of Los Angeles as well as New York, Paris, Bangkok, and Hong Kong.


  • Missing Person - November 2022 - Tokyo
  • Discipline - February 2022 - Mexico City
  • RATS - August 2021 - Los Angeles
  • Original Character - April 2021 - New York
  • Mood Swings - October 2020 - Paris
  • CONTROL - November 2019 - Los Angeles
  • Clean Break - April 2019 - Bangkok
  • Growing Pains - November 2018 - Hong Kong
  • Clean Break - May 2018 - New York
  • American Gods - November 2017 - Hong Kong
  • Glow in the Dark - September 2017 - Los Angeles
  • Unholy Hand - November 2015 - Detroit
  • Struggles - April 2015 - Pittsburgh
  • Kill 'Em All - September 2014 - Pittsburgh

Set Free Richardson

“Who is Set Free?” To some he is the creative genius who can think of the perfect plan on the spot. To others he is the Cultural Conduit masterfully connecting ideas, brands, and humans. No matter the role: Director, Creator, Philanthropist, Host and Personality. Born in the Bronx and reared in Philadelphia, Set Free Richardson is known for implementing his experiences with urban culture into breakthrough ideas. His role in creating the AND1 Mixtapes propelled the AND1 brand into a multi-million-dollar franchise and international sensation. The mastermind behind Compound, a creative entity where art, music, fashion, sports, and charity are fused. The space serves as an adult playground for work, curated events, and meetings of the minds, where various artistic people, by the likes of Chris Rock and Kevin Durant, come together to sharpen each other and give life to imagination. Featured in national magazines, such as The New York Times, Slam Magazine, Adweek, USA Today, and Huffington Post to name a few, Set Free, the Creative Jedi and Compound has become known as a cultural nerve center tapping into big name sports figures, musicians, and artists on a daily basis. Set Free’s ability to bring unique and authentic concepts to the table have made him one of the most sought-after creatives in the industry working with clients like Nike, ESPN, EA Sports, among many others. Set Free’s work ethic and portfolio lives within his company which encompasses and displays all of his passions and services. Forgoing college, Mr. Richardson now walks into rooms and rubs elbows with many notable figures wearing his popular Compound 7 hat, representing God, Creativity, and having the audacity to dream big dreams.

Watch more

By clicking ACCEPT, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and improve marketing.