#046 – Jason Peterson
We talk to Jason about redefining the traditional agency model from the ground up, how you must speak with consumers rather than at them, and many others ways in which the business of advertising has changed.
Tips in this episode
Jason M. Peterson is a Chicago-based photographer, creative director, and executive with 25 years of creative experience in television, print, interactive advertising and brand identity. Raised in Phoenix Arizona, Peterson moved to NYC in the early 90s to pursue a career in advertising. He now lives in downtown Chicago where he has recently established his own content agency The Times. Peterson’s work in advertising has certainly impacted his photography, perfecting his ability to tell a story and evoke emotion through monochromatic imagery. With over 1 million followers, his moody, artistic work has earned him legendary status on Instagram.more