Fidia's journey into art began in his early childhood, raised in an inspiring and creative family. At the age of 16, Fidia was hired to produce wall paintings and illustrations for multiple stores and established companies. He grew up inspired by different subcultures, and then formed his creative skills from street art and the hip hop world. He studied Production Design at the Academy of Fine Arts, between Macerata and Florence in Italy, where he graduated in 2002 having already embarked on his professional career as a graphic designer, illustrator and photographer since 1995 he also collaborated with many international brands. After a 2 month trip to the United States, in 2007 Fidia decided to overturn his career, leaving the design industry and moving into Contemporary Art, which he found to be the ideal way to express and portray his feelings. The artist felt the need to start talking about the dark side of the world, trying to bring it to a more creative level. He realized that the best way to have a better world was to create positive art for the world which he produces through his illustrations and installations . In the same period, Fidia started his experience as an Art and Communications teacher which has been an amazing experience to gain knowledge about what the new generation needs. Over a few very successful years Fidia exhibited his work in museums, art fairs and galleries in India, France, the United States, Brazil, Indonesia, Switzerland, the UK and of course Italy, highlighted by international awards, newspaper and many magazine publications. He also spent long periods traveling outside of Italy, to become inspired by the amazing things which the world has to offer.