PAUL BUDNITZ is an American entrepreneur, artist, designer, filmmaker, author, and programmer. He has founded over a dozen companies including global entertainment brand Superplastic; art toy & apparel creator Kidrobot; luxury bicycle brand Budnitz Bicycles; and Ello, the social network for creators. Over a dozen of Budnitz’ creations appear in permanent collection of MoMA, and his films have won awards at film festivals around the world. He wrote backend software that runs most of his companies, is the author of four books, and lectures on creativity worldwide. Budnitz is often credited with launching the designer toy movement in the US and Europe. Budnitz studied art Yale University and currently splits his time between NYC and his home in Burlington, Vermont.